Digital Marketing Manager
We are looking for an experienced, result-oriented, and highly-creative Digital Marketer who can plan, execute and optimize online marketing campaigns through Google AdWords and Facebook. You will be responsible for ideating, creating, supervising the end-to-end campaign. The role would be directly responsible for benchmarking the best practices in the digital domain to customize and implement solutions specific to the business context and meet the campaign-specific KPIs.
Desired Candidate Profile
•6 years plus of experience in paid campaigns with prior experience of running digital campaigns on Google AdWords. Google Shopping, Facebook, Google, and Instagram.
•Excellent communication, both verbal and written
•Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients and the leadership team
•Good understanding of consumer behavior
•Highly creative with excellent analytical abilities
•In-depth knowledge of tools such as SEMrush, AdWords, Google Analytics
•Strong understanding of digital marketing trends, new social media sites, web technologies, changes in algorithms, and best practices
•Having in-depth knowledge for Search Network, Display Network, Remarketing, Shopping Campaign, Video Marketing, In-market, Affiliate Marketing, YouTube Campaign, etc.
•Creating, developing & implementing effective paid search strategies
•Strategize, execute, monitor, and manage campaigns across multiple platforms such as Google Ads & Facebook paid campaigns
•Manage all digital marketing channels
•Develop PPC strategies to increase online visibility
•Provide creative ideas to design content for campaigns, select target audiences, and understand consumer behavior
•Manage all aspects of Google Ad campaigns
•Create and optimize ad campaigns and paid search landing pages
•Provide recommendations and execute strategies for keyword opportunities, Quality Score, campaign structuring Optimization, targeting, display network, and other facets of paid search in accordance with organization goals.
•Analyze and optimize ad campaigns to increase return on investment (ROI)
•Tracking daily, weekly & monthly KPI’s to identify opportunities for improvement
•Reporting KPI’s to the leadership team regularly through various dashboards
•Manage and optimize display campaigns across multiple devices
•Keep pace with search engine and PPC industry trends and developments
•Collaborate with the content and design team to ensure that Google ads and campaigns are in line with the defined goals
•Staying current with PPC & SEM trends and techniques”
Job Category: Marketing
Job Type: Full time
Job Location: Noida
Experience: 8-12 years